Updated: Sep 9
The Small Business Owner’s Ultimate COVID-19 Resource
With many nonessential businesses shut down, many entrepreneurs around the country are struggling right now. All business comes with risk, but no one expects that risk to hit everyone all at once. Although relief plans are in motion, demand is high, and you need a plan for the meantime. Here are a few ways you can continue to move your business forward despite the pandemic.
Focus on Marketing
Any company can take this opportunity to revamp and refocus their marketing techniques. Here are a few powerful marketing moves you can make right now:
Make sure your marketing reflects the global situation, as well as your business’s status during the crisis.
Take time to audit your website and make sure your landing page copy is on point.
Hire a social media marketing professional to help you keep in touch with loyal customers and draw in potential new ones.
Test the Waters of Working From Home
Do you have employees working from home? The ability to work remotely is highly valued by many job seekers, and figuring out a great remote flow now can empower you to recruit these workers in the future.
Give your employees useful advice for staying productive at home.
Find ways to work together, even though the team is apart.
Try out different remote communication tools to see what works best for you.
Remember to have reasonable expectations while transitioning your office to remote work.
Look for software that will help improve your business.
Revamp Your Shop
Does your brick-and-mortar shop need a deep clean or reorganization? Now may be the perfect time for inventories, remodels, or other shop upgrades:
Take this time to deep clean and sanitize your store.
Running a full inventory will help you get a certain figure on supply.
Does your shop’s paint color reflect your brand?
Small Business Strategies
How are some small businesses handling the COVID crisis? There isn’t one definitive answer, but there are a ton of great strategies from small businesses who have found success during this pandemic. Below is a list of resources to guide your business through trying times.
Research strategies that some small businesses are using during the pandemic.
Surviving during any economic downturn is challenging, so here are tips to keep your business open.
Learn about what small businesses will have to do to survive COVID-19.
Learn to adapt during the pandemic to keep your business afloat.
You may want to grow your business by registering as an LLC. There are many companies that can do this work for you.
An entrepreneur's greatest strength is their ability to seek opportunity. Focus on finding the ways you can capitalize on this time and make the most of the struggle. In doing so, you’ll give your company the tools it needs to get back up and running.
"Approximately 5.9% of all small businesses are veteran-owned in our country, employing 3.9 million American workers. We created a free resource that helps guide veterans through the process of becoming a business owner." - Cynthia Gurukar (Link to resource: https://www.creditcards.com/credit-card-news/building-a-business-as-a-veteran/)
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