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The Small Business Owner’s Ultimate COVID-19 Resource

Updated: Jun 28, 2022

The Small Business Owner’s Ultimate COVID-19 Resource

With many nonessential businesses shut down, many entrepreneurs around the country are struggling right now. All business comes with risk, but no one expects that risk to hit everyone all at once. Although relief plans are in motion, demand is high, and you need a plan for the meantime. Here are a few ways you can continue to move your business forward despite the pandemic.

Focus on Marketing

Any company can take this opportunity to revamp and refocus their marketing techniques. Here are a few powerful marketing moves you can make right now:

  • Make sure your marketing reflects the global situation, as well as your business’s status during the crisis.

  • Take time to audit your website and make sure your landing page copy is on point.

  • Hire a social media marketing professional to help you keep in touch with loyal customers and draw in potential new ones.

Test the Waters of Working From Home

Do you have employees working from home? The ability to work remotely is highly valued by many job seekers, and figuring out a great remote flow now can empower you to recruit these workers in the future.

Revamp Your Shop

Does your brick-and-mortar shop need a deep clean or reorganization? Now may be the perfect time for inventories, remodels, or other shop upgrades:

Small Business Strategies

How are some small businesses handling the COVID crisis? There isn’t one definitive answer, but there are a ton of great strategies from small businesses who have found success during this pandemic. Below is a list of resources to guide your business through trying times.

  • Research strategies that some small businesses are using during the pandemic.

  • Surviving during any economic downturn is challenging, so here are tips to keep your business open.

  • Learn about what small businesses will have to do to survive COVID-19.

  • Learn to adapt during the pandemic to keep your business afloat.

  • You may want to grow your business by registering as an LLC. There are many companies that can do this work for you.

An entrepreneur's greatest strength is their ability to seek opportunity. Focus on finding the ways you can capitalize on this time and make the most of the struggle. In doing so, you’ll give your company the tools it needs to get back up and running.


Photo Credit: Unsplash

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